This is the final week of the St. Paul Travel By Month project. It has been an incredible experience to expose myself to things I was completely unaware of. St. Paul was overlooked by the majority of my friends, it was viewed as mostly a place we drive through to get to our destination. Experiencing the true qualities of classy St. Paul, Minnesota has been fantastic.
- Project Results -
Throughout the month, I posted daily content that contained pictures, restaurant reviews, videos, and blog posts. I have created a
Travel By Month project page and blog page on my website, keeping updated on every post and activity I participated in. My Instagram has also been heavily involved in broadcasting the project. Through instagram, I was able to get noticed by La Grolla, one of the restaurants I reviewed. I have almost finished the email drip campaign and plan on incorporating it in Travel By Month soon.
- Project Workflow -
It seemed like during the beginning of my project I was in St. Paul about every other day. Thankfully, I improved my speed and efficiency of gathering content, making a list of what I needed (i.e. videos and restaurant reviews) and getting them prepped for posting ahead of time. With my improved efficiency, I was able to work more on the content quality, and less on the time gathering the content itself.
- What I Have Learned -
I learned so much about how I work best. If I prep myself ahead of time, I end up improving the quality of my work. Unless I'm looking for a sporadic tilt, my content development obviously reflects this. If you look at my content during the beginning of the month, it is so clear that I was creating it in more of a day-to-day format.
- Future Development -
Travel By Month has taught me so much about thinking ahead.
As I move forward, I plan on continuing with this project. I will continue with different cities and develop a separate website to further the brand.
As the brand develops, I will be creating social media accounts specifically for Travel By Month and start promoting. This project made me realize what I was passionate about, It helped me understand how close minded people can be. We should all learn how to see from different perspectives!
If you have any ideas or preferences about what city I should cover next, be sure to let me know! I can not wait to see where I take this brand.