Today I am going to be breaking down Hulu's current copywriting formula. Every company has a formula, let's see what Hulu does to promote further sales and growth.
This is Hulu's landing page. The first thing you would be predicted to notice is the statement;
"All Your TV In One Place"
This immediately has you thinking about how convenient it could be. The next line that sticks out to me is the "START YOUR FREE TRIAL." Which prompts people to try out the program. This page also showcases the price and optional add-ons. Every line on this page is a different size/color/font, dictating that you read each line one-by-one. At the top of the page, you can see a bar with the word "NEW" in a bold color at the beginning. This demonstrates that Hulu is constantly updating and evolving.
After clicking on the "Learn More" button at the top of the previous page, it takes you to this page. You are greeted right away by familiar fonts and the bold statement;
"More Than Just Live TV"
This is leading you to believe you could be missing out without Hulu.
We also see a few more details on this page, listing channels, add-ons, devices, and FAQ.
As you scroll down, they showcase the customizable option. They discuss a "hassle free" way to watch TV, without hidden charges or installation appointments. This makes you think that it is as easy as they claim, just remaining a few clicks away from an affordable TV experience. Showing popular channels they offer helps you find something familiar to connect with. When people connect with something, they are instantly more comfortable. People that are comfortable tend to make gutsy decisions, like getting rid of TV and completely switching to Hulu.
Into watching more premium channels? They show you that you can add them to your Hulu experience. Hulu shows you that adding them does not constrict your access, but actually, expands it.
With an unlimited screen add-on option, they show that you have a plethora of device options to watch your favorite shows on. Listing these familiar brands again, makes people feel more comfortable.
Hulu has been a brand that has interested me for awhile. They have found a way to be unique and different from their competition. Netflix, Hulu, and Amazon Prime have aided in the evolution of the world of entertainment.
Hulu understands that they are redefining how people enjoy TV.
Seattle blew me out of the water, leaving me with memories I will cherish forever. From the people to the fresh breeze, it never disappointed me.
The most prominent thing about Seattle, to me, was how nature is everywhere. Trees, shrubs, flowers, and vines run wild around every corner of the city. When I was walking near the University of Washington campus, I noticed they had fencing to promote the growth of vines. This left a huge impact on me. In most of the other areas I have traveled, vines are torn down and seen as a pest. I am honestly not sure why this is so different in Seattle. It seemed like plants not only could grow easier, but they were also looked after and taken care of. I could not find one place in Seattle that did not have multiple types of plants growing freely.
The public transportation in Seattle is fantastic! Even with the “Seattle Squeeze” in full bloom, I never had an issue getting around without a car. Here is a link in case you are curious what the “Seattle Squeeze” is. You can easily get from one end of the city to the other without any trouble. The most you will ever have to do is wait for a train or bus.
You can take buses to multiple different local mountains. To me, that was pretty impressive. Being able to go from downtown city to mountainous park/forest, to downtown city again, all within a few hours, was incredible.
One of my Lyft drivers told me that Seattle is planning on expanding their SoundLink train system. This was my favorite way to get around the city. It offered a safe, cheap, and quick way to get from one hotspot to another. Seattle currently has one SoundLink track. This train will take you from south-Seattle to mid-Seattle and back. They will be expanding the SoundLink system in 2025. It sounds like they will have a system heading east towards Bellevue, as well as a system further north of Seattle.
The nightlife of Seattle is incredibly active. I went out multiple times to different clubs over the weekend. As soon as you get close to the club zone, it is obvious that you are in a “happening” place. Loud music, long lines, strict dress codes, and tight security are all prominent in this area. If I learned anything from the Seattle nightlife, it is that they do not mess around with underage drinking. All of the clubs had specific areas where you could have a drink, no one under 21 was even allowed to enter the area. In Minneapolis, you get your drink and are able to walk around wherever you want within the club. Here you could not even get in the designated drinking areas without showing your 21+ wristband and ID to the security. Even at the 18+ entrance, they were strict, asking many questions about your ID to make sure it was not fake. I have been to many clubs and have never been questioned about my ID. This is really impressive to me, they are trying to keep people safe and allowing them to have legal fun.
The people of Seattle are total hipsters. Sorry, but it is completely true. Maybe there are some people there that are not, but everyone I met was. This is not a bad thing. Everyone was extremely nice and welcoming. Whenever I explained to someone that it was my first time there, they were excited, asked if I liked it so far, and offered advice on places to go. This is how I heard about the club zone and a number of different parks around the city.
Seattle is definitely one of the most interesting places I have visited.
It was not only everything I expected, and was so much more.
Seeking Popularity - Part 1
Lately, I have noticed that this is even more prominent than usual. People, especially teens, are following the constant stream of trends. Whether it is checkered patterns, hipster glasses, or even a brand of leggings. People, in general, are losing their individualism.
Copying rather than creating.
Why do we do this? I believe that as a culture, we not only feed judgment but also support it. Many children/teens are taught that it is important to find your individualism. Learning how to gather your own information, developing unique views and opinions.
When it comes down to it, we tend to push away anyone that seems different. We push away people that have different views/opinions. Unless you grew up in a extremely different environment, we are all subconsciously exposed to this. I was raised around a group of people that were always very welcoming, regardless of your differences. Yet I still had to struggle with not judging people for being different.
Today, I see teens being even more insecure than they were when I was younger. Following trends instead of forming their own styles/opinions. This is a concerning realization for me. I believe that a nation full of followers is weaker than a nation full of creators. Social media might be the cause of this continuing issue. Generation Z is the first generation that is truly growing up submerged in social media. This is not a bad thing, social media is a great way to expose people to different cultures and gain experience.
What can we do to inspire the youth to be unique?
From a young age, we are taught to idolize people that are confident. In a way, this makes those people more powerful. I am not saying that we should not praise people for being confident, but we should put an end to idolizing them. We should be inspiring people to be individuals rather than aspiring to be associated with different cliques.
2019 Is a year for change. Sometimes it may be scary, but why would we not try making our world better? Inspiring people and future generations to gain knowledge that past generations lacked.
I feel as if I am stranded. My flight back to MSP is not until later tonight, leaving me with nothing to do except chill at the SeaTac airport. I tried changing my flight, checking my bag, and even having them hold my bags, but all attempts were unsuccessful. There is nothing else to do besides just give in and deal with it.
I will not be discouraged. Even though I may be stuck inside an airport, it does not mean that all I can do is sit around. I am still in a different city, experiencing the flow of different cultures, and can expose myself to new things.
In times like this, I try to be as productive as possible. There is no point in sitting around and doing nothing. For example; Instead of sitting down with some coffee and falling asleep, I am writing this.
Here are some of my go-to activities
Grab a bite to eat
Get coffee or tea
Video chat an old friend
Write something creative
Take pictures as you walk around
Download some interesting apps and review them
Watch a movie you have been putting off
Look up inspiring quotes
Read/listen to a book
Talk to a friendly stranger and see what you learn about them
Research where you want to travel to next
Edit photos you have taken
Create that blooper video you have been gathering clips for
Learn about the history of the airport you are at
Those are just some of the options you have to make your airport experience more enjoyable. There is plenty to do! If you disagree, maybe you just have a boring, uncreative mind.
In the past week, I have walked over 66 miles. Part of this was because I am currently visiting Seattle, WA and I do not have a car with me. But mostly, it is simply because I love walking. Seattle is extremely walker and biker friendly, this makes it especially easy to get those steps in. Even within the city, there are different parks and nature reserves that offer you an inviting destination.
Walking, for me, is more than just getting around. It gives me time to think, process information, and further any of my creative ideas/projects. While you walk, you tend to notice things you missed while driving or riding public transportation. How the sidewalk cracks change, or even how moss grows on a nearby tree, can kickstart an idea. Simple things can lead to big thoughts. I choose to expose myself to simple things that people ignore.
Some people do not understand the power of perspective. I am a strong believer in the cultured mind. Seeing what it is like in different areas of the world is only a part of this. It is about opening yourself up to different perspectives, different voices, different opinions. Being open to someone's views whether you agree with them is an incredible skill to have. I am very happy that I understand this.
Something I have noticed while walking in Seattle is that people here tend to cross the street only when they are allowed to. In Chicago, Minneapolis, and St. Paul, this is not normal. People there tend to just cross when there are no cars coming. Whether the sign says wait or not, they do not care. I am not sure why it is so different in Seattle. At first, it seemed very odd that no one was crossing, but I got used to it after a while. Maybe law enforcement is more strict on it in Seattle. It could be that the people of Seattle are less concerned about the time it takes to get places.
While we walk, we notice things that some people do not. I challenge you to walk somewhere you usually drive/ride. Write down things you never realized were there. See what you can learn from the little things you have missed before.
Many of us have had those mornings, waking up with an intense headache, nausea, and sensitivity to sound/light. Sometimes you remember things that you regret, sometimes you do not remember stuff at all. It is always an interesting morning waking up with the dreaded hangover. Most people have their own remedies, but it is safest just to follow logic and science.
Here are six logical ways to get over that hangover
Most people already know this, but staying hydrated is incredibly important, especially when you are trying to cure your hangover. This can even be a preventative measure. Drinking lots of water while you start drinking. one popular choice is Pedialyte. It is an oral electrolyte solution marketed for children. Anything with electrolytes can be extremely helpful, so do not feel pressured to limit yourself to just that.
Eating a big and hearty breakfast is always a good way to kick off a day of recovery. I would stay away from sugary things, like pancakes and crepes, but eggs, sausage, and hash browns are a great choice. Whatever you do, do not just sit around all day not eating anything. This is a recipe for disaster and will definitely make your hangover worse.
It may be hard to do with hangover symptoms, but sleeping is a great way to move past the initial issues. My theory is that if you sleep while you are hungover, it never happened. That may not be the most accurate thought process, but your body needs sleep. Sleeping will help your body recover from the hangover.
When you can not sleep, working out is a great way to get your body moving. Sometimes all you need is a little action to get your body back into working order again. At first it will feel awful, but after awhile you feel your body starting to get back to normal again.
This is true for almost any sickness. Getting outside and getting fresh air will help your body recover. It will also clear your head and help keep you focused on healing. Do not stay cooped up inside, if you want to feel better, get out there and walk around in the sun.
Sometimes all you need to do is clean yourself up, and take a shower. This can also include cleaning up around the house, organizing your room, or maybe even lighting some candles and stretching. It is all about taking care of yourself.
I may have not personally used all these strategies before, but I have used them on my friends and helped nurse them back to health. It may not be easy, but you have to work together.
Note: Alcohol is literally poison. I do not condone underage drinking or drinking severely. Know your limits.
Seattle is home to many nature related things. This is prominent from the moment you land in the city. Trees, plants, and wildlife are everywhere, even downtown. Some thing that has really stuck out to me is the parks around the Seattle area. You can walk in thinking you will just be going to an ordinary park, and end up walking for miles, in a massive forest.
Here are some parks you should check out if you are ever in Seattle:
This was the first park I stumbled into and was instantly impressed by all of the plant life. The park has a number of different trails, all located within a large ravine. Parks like this tend to be dedicated around the preservation of something. This one was to help create a safe wetland environment.
Location: 5520 Ravenna Ave NE, Seattle, WA.
Tiger Mountain State Forest
I went to this park on a whim, not sure what it had in store. The pictures I saw online looked cool, but that has to potential to being inaccurate. Most of the trail I took was located in a thick part of the forest, so rain was not an issue. I encountered multiple runners and bikers on other parts of the trail as well. This made me feel more comfortable about being out on an unfamiliar mountain. You can also ride horses on this trail, which I really appreciate as someone who has previously ridden horses.
Location: Right in Issaquah, WA, there is no actual address, but it is easy to find.
Squak Mountain State Park
I have not been here yet, but I am heading there today. I actually decided I wanted to go here after I was on Tiger Mountain and saw this in the distance. It offers a prominent peak in the sky, calling everyone closer with interest. Trails are extremely prominent here and offer a great way to wander around the park.
Location: Close to Issaquah, WA, it is easily reached by Seattle public transportation.
I think it is great to get out there and explore nature. Sometimes we all get way too caught up in our day-to-day life and just need to spend time to ourselves. Whether that entails being outside, reading, taking pictures, or watching movies. Find what makes you relaxed and what can take your mind off of things that bother you.
You would think this is an easy blog post for me to write, but it is not, in fact, It is the opposite. I find explaining my creative process very challenging, but that could just be from lack of experience. This is about providing a resource that may help other people find a balance with their photography process.
I do not just mean camera bag, I mean backpack. You have to consider the weather no matter where you are shooting. Do not fall victim to having cold hands or wearing a sweater in the warm sun. Planning ahead is a huge part of my process. I usually pack my backpack full of things I might need, but am careful not to make it too heavy. This usually is home to my tripod, jacket, camera bag, microphone, water, and a spare SD card. I change what I bring depending on what I think I will need.
Picking A Lens
This is not a huge concern to me, but I remember struggling with this when I was just starting. If I am going to be working with someone and possibly be taking some portraits, I will use my 50mm 1.8. Here is a great resource to pick a lens that will work well for you.
Mic Or No?
This usually is not an issue if you are bringing a backpack, but most camera bags are not big enough to fit the microphone in. I have had too many experiences where I did not take my own advice and ended up regretting it.
You could say I get in the zone when I take pictures. Even though I am usually the first to crack a joke, I do not mess around while behind the camera. During this time, I am completely focused on the image, angles, lighting, and location. I guess I just take my photography seriously.
I always let my mind wonder as my image import onto my computer. I think about the day, my current lifestyle, and ideas for upcoming shoots. I believe this is a good time to just work on centering yourself before you start making photo edits.
Most photographers stress out over making edits, constantly focused on finding the best way to alter their images. It can definitely be a challenging and stressful task, however there is no need to freak yourself out. Just work how you can better your image from your own perspective. Do not be afraid to make massive changes, especially to colors. This can get you more willing to challenge perspectives and create unique photos.
Why My Creative Process Changes All The Time
My process is liquid. If I kept everything the same all the time there would not be any way to improve. People can always improve and learn new skills by challenging their thoughts. Do not box yourself up just because you want to fit into a clique.
Sharlae has always been someone I look up to. She has gone from one of my managers to one of my friends. Everyone has heard about surrounding yourself with people that bring out your best qualities. Sharlae has always pushed me to be better, get more done, and succeed in anything.
This month, Sharlae came to Seattle, WA with me and another friend. Instead of just having a vacation where she sits and does nothing, she turned it into an opportunity. As an aspiring Event Manger, Seattle is home to many potential jobs for her. She contacted many different companies and scheduled interviews with the ones that could be a good fit.
The first full day in Seattle she had interviews already lined up. Although, she only needed the first one. Within hours she got the call that she had made it to the second interview. She had made it into the top 10 out of 30 people. After 2 more interviews, she was offered the job. This is a huge accomplishment, being able to grow further in her dream career.
Moving across the country from Wisconsin to Washington state will be a huge challenge, but she is not shying away from it. Instead, she is jumping into it, scheduling apartment showings and contacting her current employer. Saying goodbye to her friends and family will of course be challenging, but she knows it is the best decision.
Sharlae does not hesitate when it comes to progressing her life. She does not let obstacles stand in her way. That is why she inspires me.
Seattle has somehow surprised me and been exactly what I expected all at the same time. The Airbnb I booked is in a fantastic location, we are outside of the city, but walking distance to the train system. I did not want to pull out my camera until day three. I wanted to just drown myself in the city and culture, seeing everything that is up for grabs.
This is definitely the biggest surprise to me. I knew Seattle was a nature-conscious area, but it is way more than that. Within the first hour of being here, I was already getting lost in the scenery. Mountains completely surround the city, resulting in a breathtaking view as you look around. Plants grow everywhere here, up walls, on sidewalks, and even on roofs. You can be walking downtown and randomly see a massive tree. It is almost like everything just can grow easier here.
It is incredibly easy to get around here, just one hop on the train and you are in downtown Seattle. The bus system can be a little more stressful than the trains, but that could easily be the result of my inexperience with buses. You have the opportunity to meet a multitude of random people on the pubic trans system. I suggest everyone try talking to a stranger, stop living in a shell.
Everyone is so dog friendly here, they are allowed everywhere. I have seen way too many dogs to count, they always seem to sit next to me on the train, which I do not mind at all. People also give their dogs treats as soon as they get on the train, to train them that the train is a positive experience. I swear the dogs are happier here than back at home.
Rain in Seattle? More like sunshine. I have seen the sun every day I have been here so far. The temperature is also a perfect 50 degrees, keeping everyone suspended in sweater weather. There definitely tends to be an overcast here, but it breaks away pretty easily and the sun pokes through to warm up the city.
Everyone is so nice here. I was surprised when some random old dude started talking to me on a train. He went on and on about his life in Minnesota, saying how I should not go back. There are definitely some weird people here, but the majority is really friendly towards everyone and everything.
I was expecting to get off the plane and instantly be swimming in pot smoke, but that was not the case. Instead I did not see anyone smoking weed until later that night. There are parts of Seattle that smell pretty dank, but for the most part, you can not even tell weed is legal here.
So far Seattle has been fantastic! it is only day three, but I can not wait to see how the rest of this trip goes.